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Welcome to Watchdog's Merchant Express. Merchant Express is a comprehensive resource center featuring invaluable tools and resources for merchants participating in affiliate programs.

Within Merchant Express, merchants can manage their product feeds through an innovative dynamic product showcase generator called Showcase Express. Once merchant feeds have been configured in Showcase Express, these feeds become instantly available to affiliates within Affiliate Express, Watchdog’s affiliate resource center. 

Key features to merchant express include:

  • Integrated Dynamic Showcase – manage merchant product feeds where product updates are instantly available to the network of affiliate websites.
  • Managed Datasets – create and maintain custom defined subsets of products like ‘featured’, ‘hot buys’, etc. that can be updated on demand allowing merchants to control the products showing throughout affiliates websites.
  • Merchant Profiles – management of merchant news, affiliate program details, FAQS, email/newsletter communications as a one-stop-shop for affiliates.
  • Resource Galleries – access to Watchdog-managed digital assets, resources, and tools to assist merchants in day-to-day program activities.
  • Program Monitoring – for Watchdog-managed merchants, Merchant Express serves as a performance and reporting tool to document day-to-day affiliate program activities and targeted traffic objectives.


Merchant Express is available to merchants for a nominal monthly fee. So, take a tour or signup today!


For a more comprehensive list of Merchant Express features, see the Functions & Features page.

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