Functions & Features

Merchant Portal Environment

The Merchant Express provides advertisers with an easy to use portal environment containing tools to help them manage their datafeeds, recruit affiliates and increase their affiliate program's visibility to a non-network specific group of affiliates. More Detail

Simplified Product Feed Management

Manage your feed directly in Merchant Express or though a simple file upload to instantly update all your product details. More Detail

Merchant Gallery for Affiliates

Merchants are able to maintain a presence within the Affiliate Express for recruiting, support and communication with affiliates through their Merchant Gallery. The Merchant Gallery is a resource repository that allows the advertiser to provide information about their program to affiliates, upload resources, easily post news bulletins and can serve as a public archive for affiliate correspondence such as newsletters.

Merchants can also use the ME communications management center to send code enabled newsletters and bulk correspondence to all affiliates with a Affiliate Express account.

More Detail

Common & Custom Data Sets

The Merchant Express enables advertisers to predefine popular data subsets such as top sellers, clearance Items or featured products for their affiliates to display on their websites. Affiliates can then customize the look of the showcase displaying the product subset according to their own needs for a unique appearance.

Advertisers can also create pre-fabricated showcases for the affiliate to access through the accustomed cut and paste procedure found in the affiliate networks. Affiliate tracking parameters can be automatically set if the affiliate network provides an interface. Commission Junction is currently supported in this fashion. More Detail

Product Feed Flexibility

The Merchant Express supports several data feed formats automatically, and alternate import formats can be defined easily by the user. More Detail

Extended Media Support

The Merchant Express extended feature set goes far beyond the simple display of static images and text, and can be described as a multimedia delivery system.

The ME supports audio, video, slide shows, flash and interactive content enabling advertisers to create advanced media rich ads and syndicate them quickly through their affiliate network. More Detail

Multilingual Feeds

The Merchant Express supports the UTF-8 charachter set allowing for data sets in any language to be managed within the ME environment.

In addition, the Showcase Express product display interfaces (customer facing) currently support French, German and Spanish. Other language support will be added as needed. More Detail

Product Feed Exports

Many advertisers provide product lists to multiple marketing intermediaries such as affiliate networks, product aggregator portals or through direct distribution to their affiliates.

The Watchdog Merchant Express facilitates the management and distribution of product feeds through an easy import mechanism and the ability to export data feeds in the many different formats required by the leading marketing intermediaries. More Detail